Commissioned Artwork » Street Screen
Retail Interior for David Jones, Market Street, Sydney
November 2006
The Retail Development department of David Jones commissioned Mini Graff to create original artwork for their Mens Young Fashion, (Level 1 Market Street), store. Mini Graff was selected to add an urban edge to the space, reflective of the Young Fashion and denim brand values.
Mini worked to a brief and an extensive development process to arrive at the final design. It was an intensive process, with all artwork created specifically for the site. Two designs were developed to cover the extensive young denim fashion area. Silk screened street sign graphics were transferred to the wall using stencils, and a bold, abstract cityscape covered the second section.
The artwork can be viewed on the first floor of David Jones, Market Street store, Sydney, Australia. |
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